To start off, Draken will fundamentally always be a watch company for outdoors enthusiasts and adventurers. The outdoors lifestyle has always been a passion of mine, and it makes sense to stick to this theme for Draken. One of the focuses is to continuously improve and develop our watches to have better capabilities in harsh conditions. Last year we partnered with the New Zealand Alpine Team, and they took a couple Tugelas to Nepal for stress testing. We’ll be gathering their feedback to see what they loved or loathed about the watch. We know the Tugela has its faults, and we’ll be working to improve on these issues with future models, while also thinking about the next expedition that our watches can get even more field experience. What capabilities would you like to see going forward?
Some people have asked if we ever see ourselves making dress watches. I don’t want to say no – it is possible that we expand the collection to include a dress watch, but that is really far down the line. I am interested in exploring Bauhaus inspired design, or even an ultra thin casual minimalist watch one day (I can see some of you are already rolling your eyes).
I do also see a place for quartz watches in the collection – I wold love to design an ultra tough tool watch, much like the Victorinox INOX – a watch that you could drive over with a tank! Quartz movements also open the possibilities of doing some really interesting retrograde movements – things that would cost in the tens of thousands for the equivalent automatic watch.
Before all that though, we are going to focus on the following models over the next few years which will all likely be automatic, bar the chronographs.
1. Pilot watch – Peregrine – mid level – 2017
Due for delivery in May/June 2018. Featuring the discreet power reserve indicator. If you missed out on the Kicksarter, there are still a few pre-order slots open on our website. Visit the shop now.
2. Military 12h GMT – Kalahari – mid level – 2018
Launching mid 2018. Featuring a brand new movement from Seiko – the NE57 – the same movement in the new Seiko Cocktail Time. This watch is especially unique for the way in which we have laid out the dial, using disks instead of hands to create 3 layered sandwiched effect. The dial colour is inspired by the sands of the Kalahari desert. For more details, click here.
3. Dive watch – ??? – mid level – 2019
A completely new case design, and completely new dial and handset. We have been working on the dial design for this one and its looking amazing! We will likely launch it with a rubber strap, and canvas strap options. What other features would you like to see here? Whats your ideal size? Any ideas for names?
4. Chronograph – Kruger – entry level (potentially a high level automatic version) – 2019
Named after the famous game reserve in South Africa. We have been working on the designs for this and it’s looking good. We cant give away too much, but we can say is that it will have the same case as the Peregrine and Kalahari. It will only come in bead-blasted, and it will be the first of our watches to come with a bead-blasted bracelet. By using the thicker case from the Peregrine, we should be able to achieve 200m WR without a sweat.
5. Field watch – ??? – entry level
Many people have expressed interest in a smaller size watch. We would likely be looking at the 40mm size range for this one, and try and keep it as thin as possible. Our trademark curved bezel and crystal will still be a feature. This may be the first watch we experiment with brushed or polished finishes.
6. Chronograph dive watch – ??? – mid level
This one may follow the design rules created by the Tugela, or possibly the new dive watch mentioned above.
7. Dress watch – ??? – entry level
Our first foray into the dress style category.
*The level of the watch indicates the price point. Entry level will be about $300, mid level about $500-$600 and high level will be about $1000.
Please give us your feedback on what you would rather see: another dive watch, or a chronograph? Smaller watches, or perhaps thinner?